Overview


Incorporation
Kwality Ltd. (Kwality) was incorporated in 1992 as Kwality Dairy (India) Ltd. The company was set up as a backward integration unit of Kwality Ice Creams India Ltd and was acquired by Dhingra Family in 2002. Kwality is one of the fastest growing private sector dairy companies with a new range of innovative products and enjoys a large presence in Northern India.

Processing Facilities
Kwality has various milk processing plants with a capacity to handle around 3 million litres of milk per day. Currently, Kwality has six manufacturing units located at Palwal (Haryana), Bulandsahar (UP), Saharanpur (UP), Jarar (UP), Sitapur (UP), and Ajmer (Rajasthan). Further, Kwality has an extensive network of milk chilling centres situated across Rajasthan, UP, Punjab, and Haryana for direct collection of milk from milk producers.

Standard
Kwality Ltd in 22000:2005 Certified comapny. Kwality's commitment to international quality standards for food safety is based on Codex Standards and Hazard Analysis and Critical Control Points (HACCP), to ensure safety of products with high quality for consumers. Every new Kwality product passes through a test for its life/yield, and overall performance under a wide range of environmental conditions. Kwality also ensures that every shipment of products meets the high quality standards that the company sets. Extensively trained quality assurance inspectors maintain samples and thorough specification documentation for every product offered. This enables Kwality to enforce ongoing compliance with all specifications. Sophisticated sampling techniques and statistical methods directly enhance the effectiveness of these stringent QA procedures. Various certifications obtained by Kwality include certification from Bureau of Indian Standards (BIS), ISI Mark, AGMARK Certification, HACCP certification, Certificate of Registration with US food and drug administration, Halal Certificate, and FDA Certificate.

Procurring Milk Directly from Farmers
To enhance the procurement of wholesome good quality milk directly from the milk producers, Kwality has increased milk procurement network in Haryana, Western Uttar Pradesh, Punjab, and Rajasthan. Milk producers supply milk directly to the Kwality Village Milk Collection Centre and milk from these centres are brought to Milk Chilling Centres for chilling. Kwality has adopted a producer-centric approach to buy raw milk based on the quality of milk. Kwality has been practicing a transparent system for purchase based on testing the milk quality through highly efficient, automatic milk collection units to build confidence among milk producers.

Brands
Over the years, Kwality has been churning out quality and innovative dairy products to the Indian market. The company is one of the largest processors and handlers of dairy products in India in the private sector. It mainly market and sells its products under the umbrella Brand, “Dairy Best”. Kwality manufactures various dairy products, which include low cholesterol ghee, pure ghee pure cow ghee, butter, instant dairy creamer, dairy mix, skimmed/whole milk powder, milk in pouches, curd (regular, probiotic, meethi dahi, low fat, sugar lite, and raita), paneer, lassi, chaach, tetra pack milk, and ice cream, sterilized flavoured milk, yogurt, cheese etc.

Marketing
Kwality is one of the leading companies in institutional business segment by supplying to leading FMCG brands, government organizations, religious institutions, and retail chains such as Britannia, Hindustan Unilever, ITC, Mother Dairy, Cadbury’s, Canteen Stores Department, Vadilal, Cream Bell, Tirumala Tirupati Devasthanams, Shiromani Gurdwara Parbandhak Committee, Amritsar, and Delhi Sikh Gurdwara Management Committee. Keeping the high growth potential of the retail branded segment in view, Kwality has increased its focus on this segment significantly. The company is working towards brand development, enhancement of product portfolio, and strengthening of retail distribution network. It has also shifted its focus from B2B to B2C and is simultaneously working towards improving the ratio of milk procurement from farmers.

Internation Markets & Exports
Kwality has increased its focus on export of dairy products from India. Kwality has emerged as one of the leading exporter of dairy products from India, exporting across continents like Asia, Africa & Australia and to more than 28 countries including Japan, UAE, Seychelles, Bangladesh, Sri Lanka, Jordan, Niger, Morocco etc. Further, the company has established its 100% subsidiary, Kwality Dairy Products, FZE (KDPF) at Jebel Ali Free Zone, Dubai to increase its global footprint, develop and cater to new markets, and to focus on international trade. The company is engaged in trading of various milk based products, which are sold domestically as well as exported to other countries.